Lawrence Schlossman (’09): ‘Shaking up the fashion world’
January 13th, 2012
Another Wake Forest graduate stepped up to the national stage this week when The New York Times featured Lawrence Schlossman (’09) in its Thursdays Styles section about “a new breed of fashion bloggers (taking) the macho tack.”
Schlossman, pictured above in GQ’s style blog last summer, also has been featured in Esquire online in the past few weeks as a go-to men’s fashion adviser. His blogs? Sartorially Inclined and How to Talk to Girls at Parties. According to the Times, he left a job in Charlotte a year ago, moved to New York and landed the social media editor’s job at Park & Bond because of his name recognition. He’s got a clothing line, too — Run of the Mill — which he founded with two fellow bloggers.
“Not every fashion blogger is a 15-year-old girl with an unhealthy obsession with Rei Kawakubo. Some are older. And some are men,” Alexis Swerdloff writes in the Times article. “…these are macho fashion bloggers, writing for a post-metrosexual world.”
Schlossman is described as “a former Wake Forest frat boy” who often hears from his buddies who text him, “Yo, I need a pair of jeans, I’m about to hit up Bloomingdale’s, what brand should I get?”
One item he won’t advise them to purchase is a bow tie. He ragged on bow ties in the Times, calling them “a style crutch.” He elaborated on his distaste in Esquire’s Style Blog in December. The bow tie, he told Esquire, “is pretty much the go-to element of the fake-stylish-man’s costume …. Before guys rush to build up their bow-tie collection, they should take a step back, pick their foot up off the gas, and realize there are far more important clothing items to sort out first.”
Surely, Schlossman can make one exception. If he’s true to his Demon Deacon roots, he will have to admit that our Wake Forest mascot is a vintage cool guy in a heritage-chic bow tie. Sartorially speaking, the Demon Deacon is a classic.